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Advertisements That Feature Promotions Such as Buy-One-Get-One-Free Offers Essentially Signal

Question 3

Multiple Choice

Advertisements that feature promotions such as buy-one-get-one-free offers essentially signal that customers will get value in some form of a reward when they perform a specific purchasing activity. These offers employ the strategy of _____.


A) discriminative stimuli
B) classical conditioning
C) orientation reflexes
D) surprising stimuli

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