While Watching a Movie, Daysha Notices That a Few Brands

Multiple Choice

While watching a movie, Daysha notices that a few brands have been conspicuously integrated with its screenplay. The main character drives a particular brand of car and drinks only a specific brand of beer. Daysha figures out that this is a marketing strategy that employs _____.

A) selective distortion
B) selective exposure
C) sensory marketing
D) product placement