Consumers Confront a Barrage of Marketing Messages Each Day

Multiple Choice

Consumers confront a barrage of marketing messages each day. Banner ads on websites, billboards, and print media are some of the agents through which these messages are communicated to the consumers. However, most consumers "see" only a few of these messages and screen out the rest. This process of filtering out stimuli is known as _____.

A) assimilation
B) selective distortion
C) attention
D) selective exposure