Multiple Choice
Miss, a popular brand of women's clothing, introduces a new line of luxury evening wear. The management of Miss wants to position the new collection as plush, sophisticated, and feminine. Which of the following print media advertisements is most likely to have the intended effect?
A) An ad featuring a model in a yellow dress with the brand logo in block font as the background
B) An ad featuring a model in a red dress with large numerals quoting the price of the dress
C) An ad featuring a model in a golden dress with the brand logo in script font as the background
D) An ad featuring a model in a beige dress with the brand logo in masculine font on the side
Correct Answer:
Verified
Correct Answer:
Verified
Q70: _ refers to the interpretation or understanding
Q71: Positively framed information primes losses, which consumers
Q72: Joanna looks out for good bargains when
Q73: Studies indicate that consumers cannot identify their
Q74: Henry's 75-year-old grandfather, Tim, has a passion
Q76: Jeremy and his girlfriend go to a
Q77: Comprehension applies not only to consumer learning
Q78: Which of the following television advertisements for
Q79: _ is a schema representing an event.<br>A)
Q80: Gustav and his wife visit a new