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Joanna Looks Out for Good Bargains When She Goes Shopping

Question 72

Multiple Choice

Joanna looks out for good bargains when she goes shopping. She once bought a T-shirt that was priced at $50 and perceived it to be a good deal as all the other clothes were priced higher. However, on her next shopping trip, she dismissed the same T-shirt as expensive as other clothes were being sold at lower prices. Joanna's varying interpretation of the value of the same product is an example of _____.


A) prospecting
B) sensitizing
C) priming
D) contrasting

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