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    Exam 5: Motivation and Emotion: Driving Consumer Behavior
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    In the Context of Regulatory Focus Theory, a Promotion Focus
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In the Context of Regulatory Focus Theory, a Promotion Focus

Question 28

Question 28

Multiple Choice

In the context of regulatory focus theory, a promotion focus shares similarity with _____.


A) homeostasis
B) self-improvement
C) physiological motivation
D) utilitarian motivation

Correct Answer:

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