Maria Notices a Price Reduction on a Makeup Kit She

Multiple Choice

Maria notices a price reduction on a makeup kit she has wanted for a long time. She buys it, but when she gets home and begins to take it out of the box, she notices that the kit has already been opened. This makes her feel that it might have been used by somebody else earlier, and she feels uneasy. The given scenario exemplifies _____.

A) product contamination
B) cognitive dissonance
C) product differentiation
D) emotional contagion