Multiple Choice
Which of the following statements is true in the context of research conducted on product contagion?
A) Consumers prefer buying things that others have previously touched as it shows that they are buying something that is a popular choice.
B) Consumers at supermarkets can be seen searching for items in the front of the shelves.
C) A product's value can increase when a consumer sees it being handled by an attractive member of the opposite sex.
D) A product's value can increase when a consumer finds it on a crowded shelf as it shows that the product is in demand.
Correct Answer:

Verified
Correct Answer:
Verified
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