Solved

If Consumers Are Not Involved with a Message or Lack

Question 77

True/False

If consumers are not involved with a message or lack either the motivation or ability to process information, the peripheral route to persuasion will be followed.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q72: The _ explicitly focuses on a consumer's

Q73: Karen has always owned Pferd automobiles. When

Q74: Which of the following is true of

Q75: According to social judgment theory, assimilation occurs

Q76: Briefly describe the value-expressive function of attitudes.

Q78: In the context of the changing communication

Q79: MarketNerd Inc., a marketing firm, is conducting

Q80: The value-expressive function of attitudes provides a

Q81: Stella is surfing the Internet to look

Q82: The statement "I really like my new