Which of the Following Is True of Message Construction

Multiple Choice

Which of the following is true of message construction?

A) Directly comparing one brand against specific competitors can be effective, especially when the brand being promoted is not already the market leader.
B) Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a low level of involvement with the product.
C) If marketers are attempting to reach a highly involved audience, important information should be placed later in the message.
D) Consumers with low involvement are more motivated to attend to a larger number of arguments than are highly involved consumers.