Multiple Choice
In the context of the elaboration likelihood model, which of the following is true of the peripheral route?
A) A consumer is likely to be fully equipped to process information in a message.
B) A consumer is likely to expend considerable effort in comprehending a message.
C) A consumer is unlikely to pay attention to the expertise of the spokesperson of a message.
D) A consumer is unlikely to develop cognitive responses to a message.
Correct Answer:
Verified
Correct Answer:
Verified
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