Multiple Choice
Identify a true statement in the context of social judgment theory.
A) Consumers do not compare incoming information to their existing attitudes about a particular object or issue.
B) For a message to fall within the latitude of acceptance, the information presented must be perceived as being far from the original attitude position.
C) Social judgment theory states that human beings do not prefer consistency among their beliefs, attitudes, and behaviors.
D) A message that is perceived as being far away from the original attitude position will fall within the latitude of rejection.
Correct Answer:

Verified
Correct Answer:
Verified
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