Identify a True Statement About the Attitude-Toward-The-Object (ATO) Approach

Multiple Choice

Identify a true statement about the attitude-toward-the-object (ATO) approach.

A) Changing evaluations of an attribute is usually easier than changing the strength of a belief regarding that attribute.
B) Changing evaluations of an attribute does not involve convincing consumers that the attribute is not as positive or negative as they may think.
C) Adding beliefs about new attributes may require a physical change to the product itself.
D) Adding a valued attribute to a product cannot change the overall attitude toward the product.