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Roderick Wants to Purchase a New Computer for His Daughter

Question 12

Multiple Choice

Roderick wants to purchase a new computer for his daughter. He collects information about the prices and features of the latest models available in the market. He plans to make the actual purchase only after extensively researching and evaluating various models. In the context of the hierarchy of effects, which of the following best describes Roderick's actions?


A) The behavioral influence hierarchy
B) The high-involvement hierarchy
C) The low-involvement hierarchy
D) The experiential hierarchy

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