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    Exam 10: Microcultures
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    Bicultural Consumers Express Higher Ethnocentrism Than Their Counterparts in the Native
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Bicultural Consumers Express Higher Ethnocentrism Than Their Counterparts in the Native

Question 70

Question 70

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Bicultural consumers express higher ethnocentrism than their counterparts in the native country and thus are less open to products from their new country.

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