In the Context of Microcultures, Which of the Following Statements

Multiple Choice

In the context of microcultures, which of the following statements is true of male and female segments?

A) Relative to women, men tend to be more heuristic/intuitive in their processing of information.
B) Marketers do not need to be aware of the relative sex roles within societies as they are all same.
C) The differences between societal expectations of men and women vary less in Eastern cultures.
D) Sex roles are found only in patriarchal societies where men have greater authority than women.