Multiple Choice
Which of the following statements is true of Generation Z consumers?
A) They tend to be frugal and follow largely utilitarian motivations with their purchases.
B) Their lives and values are shaped very much by World War II and their post-war experiences.
C) They will be the first truly "global" generation due to racial and cultural diversity.
D) They were long thought to be a group that was marked by alienation and cynicism.
Correct Answer:
Verified
Correct Answer:
Verified
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