Which of the Following Statements Is True of Microcultural Roles

Multiple Choice

Which of the following statements is true of microcultural roles and values?

A) Microculture membership prevents any changes that may influence the value of things.
B) Consumers cannot switch their loyalty from one microculture to another after choosing a side.
C) Consumers often choose membership in microcultures to distinguish themselves from others.
D) Microcultural roles are arbitrarily defined and cannot provide significant information on consumer behavior.