Multiple Choice
Maurine has been swamped with work for a while. She decides to treat herself to a spa on the weekend. She merely wants to relax and enjoy her day at the spa. Which of the following decision-making perspectives does Maurine's decision illustrate?
A) The behavioral influence decision-making perspective
B) The rational decision-making perspective
C) The experiential decision-making perspective
D) The attribute-based decision-making perspective
Correct Answer:

Verified
Correct Answer:
Verified
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