Multiple Choice
Which of the following statements is true in the context of decision-making approaches?
A) Consumers do not generally settle for alternatives that they are unsure of.
B) Most purchases are made with a lot of prepurchase decision effort.
C) Consumers are not always motivated to make the best decision.
D) Consumers with low self-esteem favor personal sources of information.
Correct Answer:

Verified
Correct Answer:
Verified
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