Which of the Following Statements Is True of the Amount

Multiple Choice

Which of the following statements is true of the amount of search performed by consumers during the decision-making process?

A) Moderately experienced consumers search for more purchase-related information than inexperienced consumers do.
B) Even when searching costs are greater than the benefits of the search process, consumers go on searching for information.
C) Consumers who do not have a positive attitude toward shopping tend to spend more time searching for product information.
D) Though situational factors affect actual purchase, they do not affect the amount of search that takes place.