Question 1

Ben has a high-paying job, and he wants to buy an expensive car. However, he was raised in a family where spending on luxury is considered wasteful. Even though Ben wants to replace his old car with an expensive one, he is concerned about his parents' reaction to his purchase decision. In this case, Ben is concerned about the _____ associated with the purchase.

Accepted Answer

A)  time risk 
B)  performance risk 
C)  social risk 
D)  financial risk

Question 2

Which of the following is true of quality perceptions?

Accepted Answer

A)  Consumers' perception that higher prices mean higher quality can alter because of other variables. 
B)  Consumers are sensitive to the positive role of price when a purchase is imminent. 
C)  Consumers' perception that higher prices mean higher quality does not alter because of other variables. 
D)  Consumers are sensitive to the negative role of price when a purchase is in distant future.

Question 3

_____ is the risk associated with how other consumers will view a purchase.

Accepted Answer

A)  Performance risk 
B)  Social risk 
C)  Financial risk 
D)  Physical risk

Question 4

Which of the following illustrates the behavioral influence decision-making perspective?

Accepted Answer

A)  Kate browsing the Internet and visiting all the well-known dealers in the city to compare prices and quality to find the perfect sound system 
B)  Marcie visiting a department store to shop for casualwear and deciding to buy a beautifully displayed evening gown 
C)  Tamara and her friend planning to spend an entire weekend relaxing at their favorite spa 
D)  Leona visiting different dealerships and test-driving many cars before deciding which car to buy

Question 5

Brand loyalty occurs when a consumer simply buys a product repeatedly without any real attachment.

Accepted Answer

A) True 
 B)False

Question 6

In habitual decision making, consumers select a product of any brand that offers the feature they are looking for.

Accepted Answer

A) True 
 B)False

Question 7

Consumers who are more sensitive to the positive role of price tend to desire things with low prices.

Accepted Answer

A) True 
 B)False

Question 8

Reward cards can be a successful method of rewarding loyalty even if consumers do not particularly value the product.

Accepted Answer

A) True 
 B)False

Question 9

Laurie owns a Pluto X20 convertible. She has owned several other Pluto cars over the years. She has even convinced several family members and friends to buy Pluto automobiles. Recently, however, she had a bad service experience at a Pluto dealership. Nevertheless, she decides to purchase a Pluto Y20 for her daughter. In the given scenario, Laurie's engagement with Pluto automobiles best illustrates _____.

Accepted Answer

A)  brand loyalty 
B)  brand inertia 
C)  brand equity 
D)  brand extension

Question 10

In the context of consumer search behavior, the size of the awareness set increases as external search proceeds.

Accepted Answer

A) True 
 B)False

Question 11

Tom wants to buy a dishwasher. He consults his friends and looks online for good offers and sales. In the context of the activities included in the consumer decision-making process, Tom is engaged in _____.

Accepted Answer

A)  need recognition 
B)  search for information 
C)  postchoice evaluation 
D)  choice

Question 12

The rational decision-making perspective is a recent approach to studying consumer decision making that sheds light on the reasons behind the irrational behavior of consumers.

Accepted Answer

A) True 
 B)False

Question 13

Viman, an Indian, has been assigned to his company's London office. He realizes that he does not have suitable clothes for London's harsh winter. Which of the following activities in the consumer decision-making process does the given scenario illustrate?

Accepted Answer

A)  Search for information 
B)  Need recognition 
C)  Evaluation of alternatives 
D)  Postchoice evaluation

Question 14

The amount of search tends to decrease as consumers become older.

Accepted Answer

A) True 
 B)False

Question 15

In the context of consumer behavior, internal search includes the retrieval of knowledge about products, services, and experiences that is stored in memory.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements is true of the amount of search performed by consumers during the decision-making process?

Accepted Answer

A)  Moderately experienced consumers search for more purchase-related information than inexperienced consumers do. 
B)  Even when searching costs are greater than the benefits of the search process, consumers go on searching for information. 
C)  Consumers who do not have a positive attitude toward shopping tend to spend more time searching for product information. 
D)  Though situational factors affect actual purchase, they do not affect the amount of search that takes place.

Question 17

The situation in which consumers are presented with so many details and facts that they cannot assimilate them all is referred to as _____.

Accepted Answer

A)  augmented reality 
B)  information overload 
C)  brand inertia 
D)  search regret

Question 18

After a bad experience with Sunshine Cereals, John decides to never purchase that product. In this case, John has assigned Sunshine Cereals to the _____ within his awareness set.

Accepted Answer

A)  hidden set 
B)  inept set 
C)  inert set 
D)  camouflaged set

Question 19

The amount of involvement a consumer has with a product category has no bearing on the decision-making approach that is used by the consumer.

Accepted Answer

A) True 
 B)False

Question 20

The perceived risk for a product or service remains the same across consumers and situations.

Accepted Answer

A) True 
 B)False

Exam 12: Decision Making I: Need Recognition and Search

Which of the following is true of quality perceptions?

_____ is the risk associated with how other consumers will view a purchase.

Which of the following illustrates the behavioral influence decision-making perspective?

Brand loyalty occurs when a consumer simply buys a product repeatedly without any real attachment.

In habitual decision making, consumers select a product of any brand that offers the feature they are looking for.

Consumers who are more sensitive to the positive role of price tend to desire things with low prices.

Reward cards can be a successful method of rewarding loyalty even if consumers do not particularly value the product.

In the context of consumer search behavior, the size of the awareness set increases as external search proceeds.

Tom wants to buy a dishwasher. He consults his friends and looks online for good offers and sales. In the context of the activities included in the consumer decision-making process, Tom is engaged in _____.

The rational decision-making perspective is a recent approach to studying consumer decision making that sheds light on the reasons behind the irrational behavior of consumers.

Viman, an Indian, has been assigned to his company's London office. He realizes that he does not have suitable clothes for London's harsh winter. Which of the following activities in the consumer decision-making process does the given scenario illustrate?

The amount of search tends to decrease as consumers become older.

In the context of consumer behavior, internal search includes the retrieval of knowledge about products, services, and experiences that is stored in memory.

Which of the following statements is true of the amount of search performed by consumers during the decision-making process?

The situation in which consumers are presented with so many details and facts that they cannot assimilate them all is referred to as _____.

After a bad experience with Sunshine Cereals, John decides to never purchase that product. In this case, John has assigned Sunshine Cereals to the _____ within his awareness set.

The amount of involvement a consumer has with a product category has no bearing on the decision-making approach that is used by the consumer.

The perceived risk for a product or service remains the same across consumers and situations.