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    Exam 13: Decision Making II: Alternative Evaluation and Choice
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    In the Context of Product Categorization, Diet Coke, a Brand
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In the Context of Product Categorization, Diet Coke, a Brand

Question 67

Question 67

Multiple Choice

In the context of product categorization, Diet Coke, a brand of cola, is an example of a(n) _____.


A) abstract category
B) highest-level category
C) subordinate category
D) superordinate category

Correct Answer:

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