Ophelia Wants to Buy a New Hair Dryer A) Model a
B) Model B
C) Model C
D)

Multiple Choice

Ophelia wants to buy a new hair dryer. She considers four models and assigns them belief ratings from 1 = very poor to 10 = very good and importance ratings from 1 = least important to 10 = most important. She sets a mental cutoff of 5 as a selection criterion for the model. Which of the following models is Ophelia most likely to select if she employs the elimination-by-aspects rule to make the decision? $\begin{array} { | l | l | l | l | l | l | } \hline \text { Attribute } & \text { Importance } & \text { Model A } & \text { Model B } & \text { Model C } & \text { Model D } \\\hline & & \text { Belief ratings } & \text { Belief ratings } & \text { Belief ratings } & \text { Belief ratings } \\\hline \text { Low price } & 8 & 7 & 4 & 3 & 6 \\\hline \text { Power efficiency } & 6 & 4 & 6 & 7 & 8 \\\hline \text { Styling } & 9 & 8 & 7 & 6 & 7 \\\hline\end{array}$

A) Model A
B) Model B
C) Model C
D) Model D