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Aaron Is Planning to Purchase a Laptop

Question 36

Multiple Choice

Aaron is planning to purchase a laptop. He is assessing laptop features such as hard disk drive capacity, processor speed, weight, and screen size, as well as the benefits associated with these features. The features and benefits that Aaron is considering to assess whether a particular laptop will satisfy his requirements are referred to as _____.


A) points of reference
B) evaluative criteria
C) ordinal variables
D) underlying attributes

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