Identify a True Statement About Noncompensatory Rules

Multiple Choice

Identify a true statement about noncompensatory rules.

A) Product selection is guided by intuition rather than a methodology.
B) The attitude-toward-the-object model is an example of a noncompensatory rule.
C) Noncompensatory rules are often used in low-involvement situations.
D) Noncompensatory rules are used when there are only one or two options available.