Multiple Choice
Which of the following is true of noncompensatory rules?
A) Products with poor performance on one attribute compensate for it by good performance on another attribute.
B) Any option that does not meet the specifications of consumers is eliminated from consideration.
C) Noncompensatory rules are used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria.
D) Consumers usually do not use noncompensatory rules to choose products.
Correct Answer:

Verified
Correct Answer:
Verified
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