Multiple Choice
Lisa plans to buy a sewing machine. She evaluates different brands of the product and chooses one that makes the least noise. Which of the following is most likely to account for Lisa's choice of sewing machine?
A) The compensatory rule
B) The conjunctive rule
C) The lexicographic rule
D) The elimination-by-aspects rule
Correct Answer:

Verified
Correct Answer:
Verified
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