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  2. Topic
    Business
  3. Study Set
    CB
  4. Exam
    Exam 13: Decision Making II: Alternative Evaluation and Choice
  5. Question
    _____ Refers to the Actual Quality of a Product That
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_____ Refers to the Actual Quality of a Product That

Question 58

Question 58

Multiple Choice

_____ refers to the actual quality of a product that can be assessed through industry specification or expert rating.


A) Attribute correlation
B) Perceptual attribute
C) Objective quality
D) Retail personality

Correct Answer:

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