Multiple Choice
When Jane wanted to buy jewelry for her wedding, she decided to purchase it from a store that her mother patronized. She didn't spend any time looking for jewelry in other stores. All that mattered to her was the emotion associated with buying something closely associated with her childhood. Jane's decision is most likely based on _____.
A) utilitarian criteria
B) functional criteria
C) attribute-based evaluation
D) affect-based evaluation
Correct Answer:
Verified
Correct Answer:
Verified
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