Wendy Generally Buys Tuberoses Because She Likes Their Fragrance

Multiple Choice

Wendy generally buys tuberoses because she likes their fragrance. She purchases them even though they are not as pretty as some other flowers. However, when she buys flowers for her friends, she chooses ornamental orchids, even though she is not particularly fond of orchids. Which of the following factors most likely guides Wendy's choice of flowers for her friends?

A) Situational influence
B) Affect-based influence
C) Conjoint analysis
D) Quantitative analysis