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    Exam 14: Consumption to Satisfaction
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    According to the Expectancy/disconfirmation Theory, When Performance Perceptions Are More
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According to the Expectancy/disconfirmation Theory, When Performance Perceptions Are More

Question 1

Question 1

Multiple Choice

According to the expectancy/disconfirmation theory, when performance perceptions are more beneficial than what was expected, _____ occurs.


A) positive disconfirmation
B) negative disconfirmation
C) negative expectation
D) positive expectation

Correct Answer:

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