Multiple Choice
Stan has not shopped at Resplendent Stores, a chain of retail stores, in more than two years. Because of a bad experience at the store, he dislikes the store and has vowed never to shop there. In the given scenario, which of the following is true of Stan?
A) He is engaged in complaining behavior.
B) He is exacting rancorous revenge.
C) He has become an antiloyal consumer.
D) He has become afflicted with consumer inertia.
Correct Answer:

Verified
Correct Answer:
Verified
Q59: The term critical incident refers to the
Q60: In the context of consumer share, which
Q61: Consumers with a weak economic orientation display
Q62: Consumers who spread negative word-of-mouth (negative WOM)
Q63: _ refers to the mutually profitable relationship
Q65: Disgust evokes an approach response, and as
Q66: If a consumer's relationship with a brand
Q67: A healthy relationship between a consumer and
Q68: Price-sensitive consumers become less loyal following the
Q69: Switching costs are the costs associated with