In the Context of Consumer Share, Which of the Following

Multiple Choice

In the context of consumer share, which of the following statements is true of value and switching?

A) Hedonic value is more strongly related to customer share for functional types of services.
B) Customers who switch service providers are more likely to be loyal if they experience comparatively increased hedonic value.
C) Utilitarian value plays a larger role in creating consumer commitment.
D) For experiential types of services, such as fashion shopping, utilitarian value is more strongly related to customer share.