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Starbucks Is a Chain That Is Rapidly Expanding Its Global

Question 40

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Starbucks is a chain that is rapidly expanding its global operation. As it expanded into South America,its research showed that Chileans,on average,drink only 150 cups of coffee annually,and people in Argentina drink only about half that amount. An average citizen in Canada drinks 950 cups annually. What do these variations in annual coffee consumption most likely reflect?


A) policy uncertainties  
B) nationalistic motivations  
C) cultural differences  
D) economic uncertainties

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