An Article on Public Libraries Contained the Following Statement: "The

Multiple Choice

An article on public libraries contained the following statement: "The balanced scorecard helps organize and run the library according to a specific strategic plan,while demonstrating the library's value to the community as a whole." When dealing with the customer area of the balanced scorecard,the article advised librarians to use customer surveys. Why might surveys be a poor strategy to use?

A) The use of surveys could create information overload. 
B) Customer surveys are never reliable. 
C) Stakeholders should not be involved in the creation of a balanced scorecard. 
D) Customer surveys are typically misleadingly positive.