Question 1

The differentiation strategy involves an attempt to distinguish the organisation's products or services from others in the industry at the lowest possible cost.

Accepted Answer

A) True 
 B)False

Question 2

According to recent research by McKinsey,questions that should be asked during the strategy formulation process include: 'Does it tap into our competitive advantage?','Is the strategy the cutting edge of new trends?' and 'Is it biased,rational and logical?'

Accepted Answer

A) True 
 B)False

Question 3

Leveraging in developing more from the organisation's existing assets,capabilities and core competencies in a way that will provide sustained competitive advantage is known as a dynamic capability.

Accepted Answer

A) True 
 B)False

Question 4

According to the BCG matrix,a _________________ (two words)has a low market share in a rapidly growing industry.

Accepted Answer

The answer of According to the BCG matrix,a _________________ (two...

Question 5

The millions of dollars spent by Coles supermarkets on upgrading and modernising its stores is an example of _______________ strategy.

Accepted Answer

A)  business-level 
B)  corporate-level 
C)  SWOT 
D)  functional-level 
E)  cost-benefit

Question 6

The stage of strategic management that involves the planning and decision making that lead to the establishment of the organisation's goals and of a specific strategic plan is known as _____________________ (two words).

Accepted Answer

The answer of The stage of strategic management that involves...

Question 7

With a ____________________ strategy,an organisation seeks to move into new product lines or businesses.

Accepted Answer

The answer of With a ____________________ strategy,an organisation seeks to...

Question 8

Barriers to entry are related to which competitive force?

Accepted Answer

A)  Rivalry among competitors 
B)  Potential new entrants 
C)  Threat of substitute products 
D)  Bargaining power of buyers 
E)  Bargaining power of suppliers

Question 9

John's car-tyre business has recently taken measures to offer its customers additional services such as the fitting of spoilers and car radios.This change would represent which of the following types of strategy?

Accepted Answer

A)  focus 
B)  cost leadership 
C)  diversification 
D)  generating a cash cow 
E)  synergy.

Question 10

_____________________ are segments of the mass-market that a company seeks to serve more effectively than its competitors.

Accepted Answer

A)  Industries 
B)  Niche markets 
C)  Target customers 
D)  Customer groups 
E)  None of these choices.

Question 11

A corporate-level strategy is concerned with which question?

Accepted Answer

A)  What business are we in? 
B)  How do we compete? 
C)  How do we support our chosen strategy? 
D)  Where do we market our products? 
E)  Should we promote from within?

Question 12

When plasma technology was adopted as a viable alternative in the television market,many companies recognised the attractiveness of the new product's profit potential.Such a situation would most closely be associated with the ____________________ (four words)in Porter's 'five forces' model.

Accepted Answer

The answer of When plasma technology was adopted as a...

Question 13

If an organisation possesses unique resources and capabilities that enable it to positively differentiate itself from its competitors in a given marketplace,it is said to possess:

Accepted Answer

A)  a sound strategy 
B)  a competitive advantage 
C)  a viable strategic plan 
D)  an effective senior management team 
E)  a competitive plan.

Question 14

Decisions regarding the appropriate amount of advertising for a particular good or service are related to:

Accepted Answer

A)  corporate-level strategies 
B)  functional-level strategies 
C)  tactical-level strategies 
D)  business-level strategies.

Question 15

Globalisation refers to the worldwide standardisation of product design and advertising.

Accepted Answer

A) True 
 B)False

Question 16

Techniques used to monitor external environments include:

Accepted Answer

A)  hiring research organisations 
B)  hiring the competition's employees 
C)  government reports 
D)  buying competitors' garbage 
E)  All of these choices.

Question 17

A strategy that combines a global coordination to attain efficiency with good flexibility to meet specific needs in various countries is known as a multi-domestic strategy.

Accepted Answer

A) True 
 B)False

Question 18

The ____________________ strategy involves an attempt to distinguish the organisation's products or services from others in the industry.

Accepted Answer

The answer of The ____________________ strategy involves an attempt to...

Question 19

The question 'How do we compete?' concerns corporate-level strategy.

Accepted Answer

A) True 
 B)False

Question 20

The __________________________________ (three words)includes a scan of the organisation's internal and external environments and identifies strategic factors that might require change.

Accepted Answer

The answer of The __________________________________ (three words)includes a scan of...

Exam 8: Strategy Formulation and Implementation

The differentiation strategy involves an attempt to distinguish the organisation's products or services from others in the industry at the lowest possible cost.

According to recent research by McKinsey,questions that should be asked during the strategy formulation process include: 'Does it tap into our competitive advantage?','Is the strategy the cutting edge of new trends?' and 'Is it biased,rational and logical?'

Leveraging in developing more from the organisation's existing assets,capabilities and core competencies in a way that will provide sustained competitive advantage is known as a dynamic capability.

According to the BCG matrix,a _________________ (two words)has a low market share in a rapidly growing industry.

The millions of dollars spent by Coles supermarkets on upgrading and modernising its stores is an example of _______________ strategy.

The stage of strategic management that involves the planning and decision making that lead to the establishment of the organisation's goals and of a specific strategic plan is known as _____________________ (two words).

With a ____________________ strategy,an organisation seeks to move into new product lines or businesses.

Barriers to entry are related to which competitive force?

John's car-tyre business has recently taken measures to offer its customers additional services such as the fitting of spoilers and car radios.This change would represent which of the following types of strategy?

_____________________ are segments of the mass-market that a company seeks to serve more effectively than its competitors.

A corporate-level strategy is concerned with which question?

When plasma technology was adopted as a viable alternative in the television market,many companies recognised the attractiveness of the new product's profit potential.Such a situation would most closely be associated with the ____________________ (four words)in Porter's 'five forces' model.

If an organisation possesses unique resources and capabilities that enable it to positively differentiate itself from its competitors in a given marketplace,it is said to possess:

Decisions regarding the appropriate amount of advertising for a particular good or service are related to:

Globalisation refers to the worldwide standardisation of product design and advertising.

Techniques used to monitor external environments include:

A strategy that combines a global coordination to attain efficiency with good flexibility to meet specific needs in various countries is known as a multi-domestic strategy.

The ____________________ strategy involves an attempt to distinguish the organisation's products or services from others in the industry.

The question 'How do we compete?' concerns corporate-level strategy.

The __________________________________ (three words)includes a scan of the organisation's internal and external environments and identifies strategic factors that might require change.