Question 1

Sean has created an automatic cat feeder that will release small amounts of wet food at times set by the owner.He hopes that the unit will solve the problem of having to feed the cat multiple times a day or having to throw out food that has gone dry.He builds seven crude but serviceable units and asks friends with cats to test the product.He then attains their feedback.What is this action called?

Accepted Answer

A) a pilot 
B) a prototype 
C) a dry run 
D) an operational test

Question 2

Kristin is a buyer for a local Costco.She is interested in having your line of one-of-a-kind jewelry displayed during a weekend promotion.However, her supervisor, Dave, says they have had too many unsuccessful jewelry displays lately and he does not want to present the idea to the store manager.What type of customer is Dave?

Accepted Answer

A) a saboteur 
B) an economic buyer 
C) an end user 
D) a decision maker

Question 3

For a prototype to be effective, it must communicate what our ideas would look like, behave like, and how they work.

Accepted Answer

A) True 
 B)False

Question 4

The customers who actually buy, use, and give feedback on your product are called which of the following?

Accepted Answer

A) real customers 
B) end users 
C) influencers 
D) economic buyers

Question 5

A city is suggesting that homeowners participate in a mandatory recycle program.Which of the following would most likely be sketched as the benefit (remember that storyboards are from the customer's perspective)?

Accepted Answer

A) overflowing landfills 
B) people not paying the bill 
C) neat recycling bins placed near the curb and a happy resident 
D) overflowing trash cans

Question 6

Diego has developed a software program idea that will help students organize their study notes.The program will interface with online readers that highlight components of the book, allow the student to upload notes taken on a notebook or tablet, and will store relevant audio excerpts.All forms of notes can be tagged for categorization.Design a hypothesis that will determine interest in this product and discuss how the experiment might be carried out.

Accepted Answer

The answer of Diego has developed a software program idea...

Question 7

A city is suggesting that homeowners participate in a mandatory recycle program.Which of the following would most likely be sketched as the problem (remember that storyboards are from the customer's perspective)?

Accepted Answer

A) overflowing landfills 
B) people not paying the bill 
C) recycling bins placed near the curb 
D) overflowing trash cans and resident not knowing what to do with a bottle that says 'recycle'

Question 8

A pilot test ______.

Accepted Answer

A) is a small-scale study conducted to assess the feasibility of a product or service 
B) is a study restricted to the field of aviation 
C) is a the launch of a single, "solo" product 
D) is a prototype of a product

Question 9

In Rent the Runway's second experiment, what was the added information the company gained about its potential service?

Accepted Answer

A) People would rent the clothing even if they were not able to try the clothing on first. 
B) People would not rent clothing that they could not try on. 
C) People were not interested in renting clothes that were not officially designer clothing. 
D) It determined the size of the market by seeing what percentage of women would prefer to rent online.

Question 10

Imagine that you are in a Starbucks restaurant and are testing the hypothesis that most people are in the store for less than 10 minutes.How would you test that hypothesis?

Accepted Answer

The answer of Imagine that you are in a Starbucks...

Question 11

Angelina makes all purchases of printers and small computers for her company, a company that employs over 1000 people.However, all purchases must be approved by her district vice president.The district vice president would be listed under which of the following customer types?

Accepted Answer

A) decision maker 
B) saboteur 
C) recommender 
D) approver

Question 12

An experiment begins with an assumption know as which of the following?

Accepted Answer

A) hypothesis 
B) product 
C) test idea 
D) assumption

Question 13

The main problem with analyzing historical data is that ______.

Accepted Answer

A) There is never enough of it to provide reliable data. 
B) The data collected was for another purpose than that addressed by the current issue. 
C) Historical data can provide insight into past behaviors, but may not predict behavior in new environments. 
D) Historical data was gathered on a different market segment.

Question 14

Describe an experience you had while traveling or engaging in a new activity.Identify what the experience was and what elements you later incorporated into your life.

Accepted Answer

The answer of Describe an experience you had while traveling...

Question 15

Describe why storyboarding is an effective form of experimentation.

Accepted Answer

The answer of Describe why storyboarding is an effective form...

Question 16

Dholakia and Durha conducted an experiment to assess businesses effect on consumers.What was the researchers' hypothesis?

Accepted Answer

A) Non-Facebook users would use Facebook if invited. 
B) Customers would follow businesses on Facebook. 
C) Only Facebook users would follow a business on Facebook. 
D) They did not have a hypothesis.

Question 17

Demonstrate how taking apart a residential smoke detector might help you apply experimentation to improve the product.

Accepted Answer

The answer of Demonstrate how taking apart a residential smoke...

Question 18

Which of the following is an important benefit of experimentation?

Accepted Answer

A) It makes you get out from behind the desk. 
B) Assumptions are validated or proven false. 
C) It generates new ideas. 
D) It generates new business plans.

Question 19

Sean is thinking about creating an automatic cat feeder similar to one that he created for dogs.He talks to several cat owners to find out what they dislike about feeding their cats.He also takes a look at current cat feeders and asks the same cat owners what they like and don't like about the feeders.What is this action called?

Accepted Answer

A) asking questions and a pilot study 
B) asking questions and hypothesis testing 
C) asking questions and background research 
D) asking questions and prototyping

Question 20

Antoinette wants to test her new vegetarian burger and test the hypothesis that people will not be able to tell it is not beef.She tests her product at a local big box store and hands samples out, telling people that it is a new hamburger product.She then asks them to fill out a questionnaire about the product.Discuss how this experiment is or is not being conducted in an ethical manner.

Accepted Answer

The answer of Antoinette wants to test her new vegetarian...

Exam 7: Testing and Experimenting in Markets