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    Exam 3: Retailing in Electronic Commerce: Products and Services
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    The B2C Business Model Used by QVC,Sharper Image,and Lands' End
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The B2C Business Model Used by QVC,Sharper Image,and Lands' End

Question 62

Question 62

Multiple Choice

The B2C business model used by QVC,Sharper Image,and Lands' End is


A) direct marketing by mail-order companies.
B) direct sales by manufacturers.
C) pure-play e-tailers.
D) click-and-mortar retailers.

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