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    Computing
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    Electronic Commerce
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    Exam 8: Marketing and Advertising in E-Commerce
  5. Question
    The Major Influential Factors Affecting Consumer Behavior Include
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The Major Influential Factors Affecting Consumer Behavior Include

Question 72

Question 72

Multiple Choice

The major influential factors affecting consumer behavior include


A) product/service factors.
B) merchant and intermediary factors.
C) personal characteristics.
D) all of the above.

Correct Answer:

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