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    Electronic Commerce
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    Exam 8: Marketing and Advertising in E-Commerce
  5. Question
    An Advertising Strategy in Which Customers Agree to Accept Advertising
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An Advertising Strategy in Which Customers Agree to Accept Advertising

Question 71

Question 71

Multiple Choice

An advertising strategy in which customers agree to accept advertising and marketing materials best defines


A) permission advertising.
B) localized advertising.
C) customer-based marketing.
D) approval-based marketing.

Correct Answer:

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