Multiple Choice
Which of the following is a market research and personalization method that uses customer data to predict,based on formulas derived from behavioral sciences,what other products or services a customer may enjoy,extending predictions to other customers with similar profiles?
A) search advertising
B) stickiness
C) collaborative filtering
D) viral marketing
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Personalization,behavioral targeting,and data mining are three key
Q6: Software that gathers user information over an
Q7: Tiny graphics files embedded in e-mail messages
Q8: The matching of services,products,and advertising content with
Q9: The most important factor for predicting customer
Q11: What are the five basic principles of
Q12: Common criteria used for effective market segmentation
Q13: Advantages of online surveys include<br>A) privacy and
Q14: Internet campaign objectives include<br>A) stimulating mobile word
Q15: Satisficing is a style of thinking that