Question 1

The unique combination of resources,experiences,and expertise within a particular firm is called their

Accepted Answer

A)   corporate strategy.
B)   core competencies.
C)   functional strategy.
D)   competitive advantage. B

Question 2

________ is the process of making the selected applications and projects a reality by hiring staff; purchasing equipment; licensing,purchasing,or writing software; and contracting vendors.

Accepted Answer

A)   Project management
B)   Resource allocation
C)   Project planning
D)   Strategy assessment A

Question 3

Technological e-commerce challenges include each of the following except

Accepted Answer

A)   cost.
B)   integration.
C)   software standards.
D)   distrust. D

Question 4

The geographical issues of shipping goods and services across international borders are not well known.

Accepted Answer

A) True 
 B)False

Question 5

A broad-based formula for how a business is going to accomplish its mission,what its goals should be,and what plans and policies will be needed to carry out those goals best defines

Accepted Answer

A)   strategy.
B)   business case.
C)   business focus.
D)   business objective.

Question 6

When planning a successful online EC strategy that includes social media,an important issue to consider is

Accepted Answer

A)   develop a consistent online and offline brand strategy.
B)   sell globally as well as locally.
C)   effectively market to existing customers.
D)   all of the above.

Question 7

A competitor analysis grid is a methodology that surveys external opportunities and threats and relates them to internal strengths and weaknesses.

Accepted Answer

A) True 
 B)False

Question 8

The risks of being a first mover include each of the following except

Accepted Answer

A)   the high cost of pioneering EC initiatives.
B)   the chance that a second wave of competitors will eliminate a first mover's lead through lower cost and innovation.
C)   the risk that the move will be too late.
D)   over the long run, first movers being substantially less profitable than followers.

Question 9

An organizational strategy is a detailed plan for how a business is going to accomplish its mission,what its goals should be,and what plans and policies it will need to accomplish these goals.

Accepted Answer

A) True 
 B)False

Question 10

One of the most contentious areas of global EC is the resolution of international legal issues.

Accepted Answer

A) True 
 B)False

Question 11

Many of the outcomes from the first two phases of the strategic planning process,such as a determination of goals,competitor analysis,strategic opportunities,and risk analysis come together in a ________.

Accepted Answer

A)   technology audit
B)   SWOT plan
C)   value proposition
D)   business plan

Question 12

Briefly discuss three suggestions on how to break down the barriers to global EC.

Accepted Answer

The answer of Briefly discuss three suggestions on how to...

Question 13

Which of the following involves scanning the business environment to collect and interpret relevant information about direct competitors,indirect competitors,and potential competitors?

Accepted Answer

A)   environmental evaluation
B)   competitor evaluation
C)   corporate espionage
D)   competitor analysis

Question 14

An internal issue many firms face at the strategic alignment stage is the need to change business processes to accommodate the changes an EC strategy brings.

Accepted Answer

A) True 
 B)False

Question 15

Regardless of organizational size,the strategic planning process forces executives,general managers,or business owners to assess the current position of the firm,where it should be,and how to get from here to there.

Accepted Answer

A) True 
 B)False

Question 16

Travelocity's initial strategy was to concentrate on airline ticketing,hotel booking,and selling advertisements on its Web site.This business model worked very well until the airlines eliminated travel agents' commissions and competitors entered the market successfully.

Accepted Answer

A) True 
 B)False

Question 17

Security issues that need to be considered when setting an EC strategy include

Accepted Answer

A)   accidental alterations to or destruction of electronic information and records.
B)   costs to mitigate a covered loss.
C)   liability for damage to a third-party's computer system.
D)   all of the above.

Question 18

A value proposition is actually a financial statement that summarizes the annual revenue and profit targets.

Accepted Answer

A) True 
 B)False

Question 19

Any contemporary strategy-setting process must include the Internet.

Accepted Answer

A) True 
 B)False

Question 20

Factors that determine whether a first mover succeeds or fails in the EC marketplace include each of the following except

Accepted Answer

A)   the size of the opportunity.
B)   the speed of market entry.
C)   the nature of the product.
D)   whether the company can be the best in the market.

Exam 12: EC Strategy, Globalization, and Smes

The unique combination of resources,experiences,and expertise within a particular firm is called their

________ is the process of making the selected applications and projects a reality by hiring staff; purchasing equipment; licensing,purchasing,or writing software; and contracting vendors.

Technological e-commerce challenges include each of the following except

The geographical issues of shipping goods and services across international borders are not well known.

A broad-based formula for how a business is going to accomplish its mission,what its goals should be,and what plans and policies will be needed to carry out those goals best defines

When planning a successful online EC strategy that includes social media,an important issue to consider is

A competitor analysis grid is a methodology that surveys external opportunities and threats and relates them to internal strengths and weaknesses.

The risks of being a first mover include each of the following except

An organizational strategy is a detailed plan for how a business is going to accomplish its mission,what its goals should be,and what plans and policies it will need to accomplish these goals.

One of the most contentious areas of global EC is the resolution of international legal issues.

Many of the outcomes from the first two phases of the strategic planning process,such as a determination of goals,competitor analysis,strategic opportunities,and risk analysis come together in a ________.

Briefly discuss three suggestions on how to break down the barriers to global EC.

Which of the following involves scanning the business environment to collect and interpret relevant information about direct competitors,indirect competitors,and potential competitors?

An internal issue many firms face at the strategic alignment stage is the need to change business processes to accommodate the changes an EC strategy brings.

Regardless of organizational size,the strategic planning process forces executives,general managers,or business owners to assess the current position of the firm,where it should be,and how to get from here to there.

Travelocity's initial strategy was to concentrate on airline ticketing,hotel booking,and selling advertisements on its Web site.This business model worked very well until the airlines eliminated travel agents' commissions and competitors entered the market successfully.

Security issues that need to be considered when setting an EC strategy include

A value proposition is actually a financial statement that summarizes the annual revenue and profit targets.

Any contemporary strategy-setting process must include the Internet.

Factors that determine whether a first mover succeeds or fails in the EC marketplace include each of the following except