Question 1

Stop words,such as a,am,the,and was,are words that are filtered out prior to or after processing of natural language data.

Accepted Answer

A) True 
 B)False  True

Question 2

One of the main approaches to text classification is ________ in which an expert's knowledge is encoded into the system either declaratively or in the form of procedural classification rules.

Accepted Answer

knowledge engineering

Question 3

Why will computers probably not be able to understand natural language the same way and with the same accuracy that humans do?

Accepted Answer

A)   A true understanding of meaning requires extensive knowledge of a topic beyond what is in the words, sentences, and paragraphs.
B)   The natural human language is too specific.
C)   The part of speech depends only on the definition and not on the context within which it is used.
D)   All of the above. A

Question 4

Describe a marketing application of text mining.

Accepted Answer

The answer of Describe a marketing application of text mining....

Question 5

What are three of the challenges for effective and efficient knowledge discovery posed by the Web?

Accepted Answer

The answer of What are three of the challenges for...

Question 6

In the text mining process,the output of task two is a flat file called a ________ where the cells are populated with the term frequencies.

Accepted Answer

The answer of In the text mining process,the output of...

Question 7

In linguistics,a(n)________ is a large and structured set of texts prepared for the purpose of conducting knowledge discovery.

Accepted Answer

The answer of In linguistics,a(n)________ is a large and structured...

Question 8

All of the following are popular application areas of text mining except:

Accepted Answer

A)   information extraction
B)   document summarization
C)   question answering
D)   data structuring

Question 9

List two options for managing or reducing the dimensionality (size)of the term-document matrix (TDM).

Accepted Answer

The answer of List two options for managing or reducing...

Question 10

A vast majority of all business data are captured and stored in structured text documents.

Accepted Answer

A) True 
 B)False

Question 11

A simple keyword-based search engine suffers from several deficiencies,which include all of the following except:

Accepted Answer

A)   A topic of any breath can easily contain hundreds or thousands of documents.
B)   Many documents that are highly relevant to a topic may not contain the exact keywords defining them.
C)   Web mining can identify authoritative Web pages.
D)   Many of the search results are marginally or not relevant to the topic.

Question 12

________ is the process of reducing inflected words to their base or root form.

Accepted Answer

The answer of ________ is the process of reducing inflected...

Question 13

Commercial software tools include all of the following except:

Accepted Answer

A)   GATE
B)   IBM Intelligent Miner Data Mining Suite
C)   SAS Text Miner
D)   SPSS Text Mining

Question 14

Define the three main areas of Web mining and each area's source of information.

Accepted Answer

The answer of Define the three main areas of Web...

Question 15

Using ________ as a rich source of knowledge and a strategic weapon,Kodak not only survives but excels in its market segment defined by innovation and constant change.

Accepted Answer

A)   visualization
B)   deception detection
C)   patent analysis
D)   semantic cues

Question 16

________ mining is the process of extracting useful information from the links embedded in Web documents.

Accepted Answer

The answer of ________ mining is the process of extracting...

Question 17

Unstructured data has a predetermined format.It is usually organized into records as categorical,ordinal,and continuous variables and stored in databases.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following correctly defines a text mining term?

Accepted Answer

A)   Tagging is the number of times a word is found in a specific document.
B)   A token is an uncategorized block of text in a sentence.
C)   Rooting is the process of reducing inflected words to their base form.
D)   A term is a single word or multiword phrase extracted directly from the corpus by means of NLP methods.

Question 19

________ applications focus on "who and how" questions by gathering and reporting direct feedback from site visitors,by benchmarking against other sites and offline channels,and by supporting predictive modeling of future visitor behavior.

Accepted Answer

The answer of ________ applications focus on "who and how"...

Question 20

Amazon.com leverages Web usage history usage dynamically and recognizes the user by reading a cookie written by a Web site on the visitor's computer.

Accepted Answer

A) True 
 B)False

Exam 7: Text and Web Mining

Stop words,such as a,am,the,and was,are words that are filtered out prior to or after processing of natural language data.

One of the main approaches to text classification is ________ in which an expert's knowledge is encoded into the system either declaratively or in the form of procedural classification rules.

Why will computers probably not be able to understand natural language the same way and with the same accuracy that humans do?

Describe a marketing application of text mining.

What are three of the challenges for effective and efficient knowledge discovery posed by the Web?

In the text mining process,the output of task two is a flat file called a ________ where the cells are populated with the term frequencies.

In linguistics,a(n)________ is a large and structured set of texts prepared for the purpose of conducting knowledge discovery.

All of the following are popular application areas of text mining except:

List two options for managing or reducing the dimensionality (size)of the term-document matrix (TDM).

A vast majority of all business data are captured and stored in structured text documents.

A simple keyword-based search engine suffers from several deficiencies,which include all of the following except:

________ is the process of reducing inflected words to their base or root form.

Commercial software tools include all of the following except:

Define the three main areas of Web mining and each area's source of information.

Using ________ as a rich source of knowledge and a strategic weapon,Kodak not only survives but excels in its market segment defined by innovation and constant change.

________ mining is the process of extracting useful information from the links embedded in Web documents.

Unstructured data has a predetermined format.It is usually organized into records as categorical,ordinal,and continuous variables and stored in databases.

Which of the following correctly defines a text mining term?

________ applications focus on "who and how" questions by gathering and reporting direct feedback from site visitors,by benchmarking against other sites and offline channels,and by supporting predictive modeling of future visitor behavior.

Amazon.com leverages Web usage history usage dynamically and recognizes the user by reading a cookie written by a Web site on the visitor's computer.