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    Advertising and Promotion Study Set 1
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    Exam 17: Public Relations, Publicity, and Corporate Advertising
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    Attitude Surveys and Focus Group Research Help in Measuring the Effectiveness
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Attitude Surveys and Focus Group Research Help in Measuring the Effectiveness

Question 74

Question 74

Multiple Choice

Attitude surveys and focus group research help in measuring the effectiveness of:


A) corporate advertising.
B) celebrity branding.
C) advertorials.
D) lobbying.
E) continuity advertising.

Correct Answer:

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