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The Management of a Multinational Firm Sends Copies of an Article

Question 69

Multiple Choice

The management of a multinational firm sends copies of an article to several different European newspapers announcing its decision to start operations in Spain. Which public relations tool is being employed by the company?


A) Community involvement
B) Press conference
C) Exclusives
D) Marketing public relations (MPR)
E) Press release

Correct Answer:

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