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    Advertising and Promotion Study Set 1
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    Exam 17: Public Relations, Publicity, and Corporate Advertising
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    Which of the Following Is Used to Measure the Effectiveness
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Which of the Following Is Used to Measure the Effectiveness

Question 35

Question 35

Multiple Choice

Which of the following is used to measure the effectiveness of corporate advertising?


A) Regression analysis
B) Focus group research
C) Boolean analysis
D) BCG matrix
E) Cumulative frequency analysis

Correct Answer:

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