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  3. Study Set
    Advertising and Promotion Study Set 1
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    Exam 16: Sales Promotion
  5. Question
    A Strategy for Increasing Sales of an Established Brand Is
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A Strategy for Increasing Sales of an Established Brand Is

Question 76

Question 76

True/False

A strategy for increasing sales of an established brand is to use promotions that attract nonusers of the product category or users of a competing brand.

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