Multiple Choice
Which of the following is a disadvantage of couponing?
A) It can be difficult to estimate how many consumers will use a coupon and when.
B) It discourages initial product trial.
C) It assists in reducing the price of a product only by relying on retailers for cooperation.
D) It assists only in attracting new customers but does not help in retaining existing customers.
E) It may encourage regular users to trade down to inexpensive brands.
Correct Answer:
Verified
Correct Answer:
Verified
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