How Are Marketers Responding to the Fragmentation of the Consumer

Multiple Choice

How are marketers responding to the fragmentation of the consumer market?

A) They are using more media monitoring services to make event sponsorship more successful.
B) They are using more traditional mass-media based advertising.
C) They are using more sales promotions that are tied to local events.
D) They are employing clipping services to determine the effectiveness of their press releases.
E) They are ignoring the fragmentation of the consumer market and are continuing to do business as usual.